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Niche: Real Estate

Target Audience

Busy business owners who:

  • Can’t be on-site to visit the property

  • Need a high-quality virtual tour before booking their first appointment with the real estate agent

They are searching for:

  • A new home

  • An office space

Goal

Introduce an AI-powered version of Google Maps that allows prospects to take an exclusive virtual tour, offering personalized experiences that help them:

  • Build trust

  • Overcome objections

  • Make the right decision

Strategy


  • Highlight professionalism by building trust from the first interaction

  • Introduce a new, AI-powered Google Maps integration

  • Leverage a special virtual tour to address skepticism and overcome objections

  • Offer a free initial consultation to build client profiles and deliver tailored proposals to meet customers’ needs

Principles Of Persuasion

Urgency → a limited-time discount on the first purchase to

  • Persuade prospects

  • Encourage booking

  • Accelerate the buying decision process