Sales Funnel
Project Summary
I’ve built this funnel to turn cold traffic into paying customers by guiding the audience through a strategic customer journey, from a lead magnet to an email sequence, a workshop, and a webinar, before presenting the core offer: a digital marketing masterclass.
Target Audience
Professionals between 25-50+ looking to:
start a business from scratch
rebuild their career after a layoff
leave their 9-5 job.
Important:
The logos for each stage of this sales funnel presentation were created exclusively for this spec project. No real logos or brand data were used.
The reviews featured in this sales funnel were created exclusively for this spec project. No real reviews or customer data were used.
Customer Journey
Funnel Sequence
Lead Magnet: FREE Ebook
Digital Branding 101: A Step-by-Step Guide To Build And Scale Your Digital Marketing Biz
Goal
Learn the fundamentals of building and growing a brand online.
Instagram Ad
I’ve created this Instagram Ad to promote the lead magnet.
Squeeze Page
Once people click on the ad, they land on a Squeeze Page with a short introduction to the FREE ebook.
Thank You Page
Then, after filling out the form on the Squeeze Page by clicking on the CTA button, they land on a Thank You Page
The Thank You Page is the last step to download the ebook.
Email Sequence #1
Goals
Welcome email → Welcome new subscribers and provide the link to download the lead magnet.
Email #1 (the same day as the welcome email) → Deliver a free mini-course related to the main funnel topic and start nurturing subscribers.
Email #2 (after 1 day of the first email) → Introduce a workshop and offer a special gift after registration.
Email #3 (wait 3 days) → Share a personal transformational story and motivate subscribers to join the workshop.
Email #4 (wait 3 days) → Remind subscribers about the workshop and offer a 50% discount to encourage sign-ups.
Email #5 (wait 3 days) → Follow up with participants after the workshop and promote the upcoming webinar at a special price to drive subscriptions.
View the full sequence here.
Email Sequence #2
Goals
Email #1 (the day after the webinar) → Send the webinar recording to subscribers who missed the live session.
Email #2 (wait 1 day) → Offer a 70% discount for the upcoming masterclass to encourage enrollment.
Email #3 (wait 3 days) → Share two transformational customer stories, other social proof, and extend the discount to drive conversions.
Email #4 (wait 1 day) → Remind subscribers to act fast before the offer expires.
View the full sequence here.
Workshop
Goal
Guide participants to apply the principles introduced in the free lead magnet ebook and teach them the fundamentals to build a profitable digital business.
Webinar
Goal
Teach subscribers, now digital entrepreneurs, how to go further with their digital marketing journey by leveraging AI tools and automation to scale their business and save time.
Core Offer: Digital Marketing Masterclass
Goal
Allow subscribers to master digital marketing topics, including copywriting, email marketing, sales funnels, and AI training, through real-world case studies, practical assignments, and templates to get a full understanding of how to run a profitable digital business.
I’ve built this sales page using the PAS (Problem, Agitation, Solution) copywriting framework.
Read the full sales page here.