Madame

Fragrance

Target Audience Madame Eau de Parfum

Professional women seeking exclusive, long-lasting fragrances to:

• Stand out with elegance

• Feel more confident

• Leave their mark

Goal

Promote the launch of two new eau de parfums through persuasive email campaigns.

Strategy

Use discounts and gifts to boost engagement and drive sales.

Principles Of Persuasion

• Scarcity through limited-edition availability

• Limited-time promotional offers